Manufacturing and processing: Website for rubber manufacturers
A website for rubber manufacturers that explains profiles, moulded parts and compounds by application, so a buyer or design engineer knows what to supply for an enquiry you can actually work with.
What visitors want to know from rubber manufacturers.
Rubber manufacturers get enquiries from buyers looking for a seal for a window, a machine or an enclosure, who rarely know which compound or hardness they need. Many sites offer a list of material abbreviations and a catalogue of standard profiles. What is missing is an explanation of the difference between an extruded profile and a moulded part, why a new profile needs its own die and which compound properties matter outdoors, around oil or under heat. So a customer asks for a profile that looks almost like a catalogue item, without realising that a small change in dimensions means new tooling. Clear explanation heads off that confusion before it reaches the sales desk.
Website for rubber manufacturers
Example- 1
Organise the offer by product form
DoneWe group the offer by what the customer needs: extruded profiles cut to length or on reels, spliced rings and frames, moulded parts and die-cut parts from sheet.
- 2
Explain compounds by environment
In progressInstead of a list of abbreviations, we describe which compound suits which environment: outdoors in sun and ozone, in contact with oil or fuel, at high temperatures or in contact with food.
- 3
Supplying drawing and hardness
NextA separate page explains what a usable enquiry contains: a profile drawing with dimensions and tolerances, the required hardness, the application and an indication of annual volume.
From first visit to enquiry.
Organise the offer by product form
We group the offer by what the customer needs: extruded profiles cut to length or on reels, spliced rings and frames, moulded parts and die-cut parts from sheet. For each form the page states what you make, what tooling is involved and at what batch size that form starts to make sense for the customer.
Explain compounds by environment
Instead of a list of abbreviations, we describe which compound suits which environment: outdoors in sun and ozone, in contact with oil or fuel, at high temperatures or in contact with food. We note which certificates you can supply per compound and that the customer should mention them in the enquiry.
Supplying drawing and hardness
A separate page explains what a usable enquiry contains: a profile drawing with dimensions and tolerances, the required hardness, the application and an indication of annual volume. Anyone who reads it understands why a photo of an old profile is not enough, and can click straight through to the enquiry form.
Connected to your software.
Most rubber manufacturers have a site with a catalogue of standard profiles, a materials page and a contact form. We build on that. The catalogue stays, but each profile gains the compounds and hardnesses it is available in. Copy about compounds is written with the technical department or compounder, because they know which questions keep coming back. Catalogue, copy and drawings remain yours and can be updated by your own team.
Lead with the catalogue or with custom work
A catalogue of standard profiles helps customers who want something quickly for which tooling already exists. Leading with custom work attracts customers with their own design, but they often do not expect tooling costs. Offering both routes, with an explanation that a small deviation from a catalogue profile may need new tooling, gives an honest picture.
Material names or applications as the way in
A design engineer searches by compound, a buyer by application. Showing only abbreviations shuts the buyer out; showing only applications frustrates the engineer. A page per application that links to the suitable compounds, and a compound page that links back, serves both without anyone having to guess where to start.
Show a price indication or not
A price per metre for standard profiles can be handy, but for custom work the price depends on tooling, batch size and compound. A price indication on the site quickly sets the wrong expectation. Better to explain what drives the price and let the quote supply the figures once the drawing has been reviewed.
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Read the storyWhat goes on the website.
We first build the pages that prevent the most questions: the range per product form, compounds per environment and what an enquiry should contain. Before going live, we test them together with an ordinary question, such as a standard profile in a different hardness, and a tricky one: a seal that comes into contact with oil and sits outdoors, based on a photo of an old profile. Pages per application with a direct route to the enquiry form are added whenever you want.
View pricingHosting and careGood to know.
Explore pricing and optionsShould we list every compound we are able to mix?
No. List the compounds you carry as standard and recommend per environment, and mention that other formulations are possible by arrangement. Visitors then see what is readily available and what requires development, and your compounder does not have to answer every question from scratch.
How do we explain why a small dimensional change needs new tooling?
With a short explanation of how an extrusion die or mould works and why shrinkage and hardness determine the shape. An example of two near-identical profiles makes it concrete. A customer who reads that beforehand is less taken aback by tooling costs in the quote.
Can we put certificates per compound on the site?
Yes, provided you can actually supply them. We list per compound which documents are available and ask the customer to indicate in the enquiry what they need. That way nothing is promised that production cannot back up with paperwork.
Who keeps the catalogue up to date?
You do. Profiles, compounds and drawings are set up so someone from sales or the technical department can add or change them without touching the layout. A new product group or a larger reorganisation is something we pick up together.
What often connects to this.
- Enquiry form for rubber manufacturersAn enquiry form for rubber manufacturers that asks for the profile drawing, hardness, application and expected volume, so the technical review can start right away.
- Quotation software for rubber manufacturersQuotation software for rubber manufacturers that brings tooling costs, compound, batch size and start-up scrap into one calculation and records the technical assumptions for each item.
- Scheduling software for rubber manufacturersScheduling software for rubber manufacturers that plans press capacity, curing times, mould changes and compound availability together, so orders are promised on a date you can actually meet.
A website that explains your offering.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
Website for rubber manufacturers: profiles, moulded parts and compounds explained by application, with clear requirements for drawing, hardness and volume.
- Organise the offer by product form
- Explain compounds by environment
- Supplying drawing and hardness