Manufacturing and processing: Website for stone fabricators
A website for stone fabricators that explains stone types, finishes and edge profiles well enough that customers arrive with a specific question rather than just a photo of a kitchen.
What visitors want to know from stone fabricators.
Visitors to stone fabricators usually search by colour or mood, not by material. They see a white top with grey veining and cannot tell whether it is marble, quartzite or engineered stone, let alone what that means for stains, scratches or a hot pan. The website shows a gallery with no explanation, and the questions that actually decide what is possible only come up on the phone: indoors or outdoors, which edge, polished or honed. Sales and the workshop explain the same differences again and again. A site that shows, stone by stone, where each one works and where it does not saves that conversation and sets expectations before anyone comes out to measure.
Website for stone fabricators
Example- 1
Organise stone by application
DoneWe group the range by where the stone ends up rather than by supplier: worktop, windowsill, threshold, stair tread or cladding.
- 2
Show finishes and edge profiles
In progressPolished, honed, brushed and flamed often look identical in a photograph.
- 3
Ask about size and site
NextAnyone who wants to go further gets questions that match the chosen application: are the kitchen units already fitted, is there an undermount sink, is the threshold exposed to weather.
From first visit to enquiry.
Organise stone by application
We group the range by where the stone ends up rather than by supplier: worktop, windowsill, threshold, stair tread or cladding. Each application lists the stones that suit it, the finishes on offer and what to watch for, such as acid sensitivity in marble or colour shifts between slabs cut from different blocks.
Show finishes and edge profiles
Polished, honed, brushed and flamed often look identical in a photograph. So each finish gets a close-up and a short note on care and grip. Edge profiles appear as cross-sections side by side, so a customer can see what a bevelled or a bullnose edge does on a thick worktop.
Ask about size and site
Anyone who wants to go further gets questions that match the chosen application: are the kitchen units already fitted, is there an undermount sink, is the threshold exposed to weather. A floor plan or photo can be attached straight away. The workshop knows from the first contact whether a template or a site survey is needed.
Connected to your software.
Most stone fabricators already have a sample book, price lists from their slab suppliers and a folder of project photos nobody has sorted in years. The site pulls stone types and finishes from a single list the workshop maintains, so a stone that is no longer available disappears online too. Project photos stay yours and get tagged with material and application. Form submissions land in the inbox or system sales already use for quotes. Kitchen showrooms working as dealers can have their own entrance without changing the consumer pages.
Showroom visit or online slab choice
Some fabricators want every customer to pick a slab in the yard; others let people choose standard materials online and only invite them in for exceptional slabs. The site can support both routes, but it has to be clear which one applies. A customer who assumes the photo is the slab will be surprised by the veining on delivery.
Natural and engineered stone together or apart
Engineered stone and porcelain are often sold alongside natural stone, but the questions differ: colour consistency and visible joins versus pattern and porosity. One overview makes comparison easy; separate sections stop properties getting mixed up. We choose based on what your customers currently hesitate about most often.
Showing a price guide or not
A guide price per material draws visitors, yet slab yield, cut-outs and edge work make more difference between two kitchens than the choice between two stones. If you show a guide, explain what it includes. If you do not, explain which choices drive the price, so an enquiry does not collapse on mismatched expectations.
How it already runs at similar businesses.
IP Camera Installatie
From camera system to installation. Everything connected.
Read the storyMaison Vert
From bouquet to delivery. Thoughtfully connected.
Read the story
MJ Tattoo Studio
From inspiration to a personal consultation.
Read the storyWhat goes on the website.
We build the application pages, the stone types with finishes and edge profiles, and an enquiry route that asks different questions per application. Before the site goes live, we try it together with an ordinary kitchen worktop enquiry and a tricky one: outdoor steps in a stone that is not frost resistant. An overview of completed work you can filter by stone type, a separate entrance for dealers and a care page you send along at handover are added when you want them.
View pricingHosting and careGood to know.
Explore pricing and optionsCan we show the slabs in our yard online?
Yes, though a slab photo on a screen never reproduces colour and sheen exactly. We show yard stock with a clear note that it is indicative and an option to book a visit. Slabs that are sold or reserved drop out of the listing as soon as the workshop marks them off.
Do all our suppliers' materials need to be listed?
Preferably not. A full catalogue makes choosing harder and invites questions about stones you rarely work with. We start with the materials you genuinely recommend, by application, and mention that others are available on request. The workshop can edit the list itself at any time.
How do we stop customers choosing marble for a busy kitchen?
By stating honestly, right where the customer chooses, what each stone is sensitive to. For marble that means noting that acids and wine can mark it, alongside an alternative with a similar look. That explanation works far better than a disclaimer at the bottom of the page.
Can memorials and kitchen worktops share one website?
Yes, but they are different conversations with a different tone and different questions. Each gets its own entrance with its own examples, so someone looking for a headstone does not land among sinks and hobs. Only what is genuinely shared, such as the materials and contact details, stays common.
What often connects to this.
- Enquiry form for stone fabricatorsAn enquiry form for stone fabricators that asks for dimensions, template, edge profile and cut-outs, so the workshop can judge whether a site survey is needed first.
- Quotation software for stone fabricatorsQuotation software for stone fabricators that puts slab yield, edge work, cut-outs and installation into one calculation, with the assumptions visible to the customer who signs.
- Scheduling software for stone fabricatorsScheduling software for stone fabricators that lines up the bridge saw, CNC router, polishing and installation crews, so a fitting date is only fixed once slabs and approval are in.
A website that explains your offering.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
WhatsAppinfo@vorlyo.com Website for stone fabricators: stone types, finishes and edge profiles explained by application, so enquiries arrive with sizes and site details.
- Organise stone by application
- Show finishes and edge profiles
- Ask about size and site