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Construction and installation: Website for stair renovation contractors

A website for stair renovation contractors that shows which tread finishes, risers and handrails you offer, and explains per staircase type what a renovation involves before anyone books a survey visit.

Website for stair renovation contractors. A website that explains the offering and asks relevant questions. Example with demonstration data.

What visitors want to know from stair renovation contractors.

People who want their stairs done up usually search by picture, not by method. Many stair renovation contractors show dozens of finishes side by side without explaining the difference between a laminate cap tread, a solid timber tread or simply carpeting the stairs. Visitors cannot tell whether their open staircase with winders qualifies, whether the handrail is included or what happens to the stairwell. The result is an enquiry that just says 'please quote for my stairs', after which the surveyor has to ask everything by phone, and a share of survey visits ends at a staircase that does not match what the customer had in mind.

Website for stair renovation contractors

Example
  1. 1

    Organise finishes by staircase

    Done

    We group the offer around the visitor's situation: closed straight flight, open-riser stairs, a quarter turn or half turn, concrete stairs.

  2. 2

    Explain choices with real stairs

    In progress

    An example page shows the same staircase before and after, with the tread, nosing profile and stringer finish that were used.

  3. 3

    Ask for photo and shape

    Next

    The enquiry button asks for more than name and address: a photo of the stairs from below, the staircase type and what is on the treads now.

From first visit to enquiry.

Organise finishes by staircase

We group the offer around the visitor's situation: closed straight flight, open-riser stairs, a quarter turn or half turn, concrete stairs. Each situation shows which tread finishes are technically possible, what happens to risers and nosings and which handrail options fit. Visitors pick their starting point first and only then look at colours and textures.

Explain choices with real stairs

An example page shows the same staircase before and after, with the tread, nosing profile and stringer finish that were used. Alongside it, plain language explains the difference between capping and covering, why a winder is measured separately and what the household needs to arrange on renovation day.

Ask for photo and shape

The enquiry button asks for more than name and address: a photo of the stairs from below, the staircase type and what is on the treads now. Anyone unsure about the shape chooses from simple sketches. The surveyor gets an enquiry he can judge, deciding whether a visit makes sense and which samples to bring.

Connected to your software.

There is often already a site with a photo gallery, the cap tread supplier's sample book and an inbox where enquiries land. The supplier's finish names and codes stay in charge; we use them rather than inventing our own, so a choice on the site matches what the workshop orders. You manage photos of finished stairs yourselves. Enquiries go to the inbox or to whatever system your surveyors now use to track their visits.

Showcase finishes or lead with method

A gallery full of finishes catches the eye but says little about what happens to the stairs themselves. A site that starts with method and staircase type answers more questions before the surveyor arrives. Most stair renovation contractors do best with both: method as the way in, finish as the second step, with the full sample book shown at the survey visit.

Guide price online or only after survey

A guide price draws enquiries, but stairs with winders, a concrete base or a replaced handrail sit far from the average. Without a figure online, the site still needs to make clear what drives the cost so nobody is shocked after the visit. Which way you go depends on how uniform your typical staircase is.

Separate handrail page or part of the stairs

Some visitors only want a new handrail or spindles, others want everything at once. A dedicated page for handrails and balustrades catches the first group but should point to combining it with new treads. Otherwise a small handrail job comes in that, on closer inspection, could have been a full renovation.

What goes on the website.

We build the pages that bring in most enquiries first: staircase types, the main tread finishes and an enquiry page with photo and staircase shape. Before the site goes live, we walk through an enquiry for a closed straight staircase and one for an open staircase with a quarter turn together, checking whether a survey can be booked from it without a call back. Pages per handrail type, example staircases per type and enquiries that land straight in your survey diary are added once you are ready.

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Can we simply put our supplier's finishes on the site?

Yes, as long as the supplier allows it and you have the right to use the images. We prefer to show them with the name and code the workshop also uses. That way nobody accidentally orders a finish that has a different name on the site than in the catalogue.

How do we avoid enquiries for stairs we don't do?

By being honest on the site about what you do and do not renovate, for instance spiral stairs or open treads without risers. In the enquiry form the visitor chooses their staircase shape; if it falls outside your offer, they get a friendly explanation straight away instead of a visit that leads nowhere.

Do we need photos of our own stairs, or is stock enough?

Your own photos work better because visitors recognise their own situation: the stairwell, the handrail, the wall beside it. A before and after of the same staircase says more than a styled showroom shot. You do not need many, as long as the main staircase types are covered.

Can visitors book a survey visit directly from the site?

They can, but only once the enquiry holds enough information. We suggest reviewing the enquiry with its photo and shape first, then proposing a slot. Someone who picks a time without the staircase being known can easily end up with a visit where the wrong samples come along.

A website that explains your offering.

Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.

Ask a question No obligation · reply within one working day
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Your intakeWebsite for stair renovation contractors Being filled in Ready for the call
What you want

Website for stair renovation contractors: tread finishes, handrails and staircase types explained clearly, so enquiries arrive with a photo and a clear wish.

Parts
  • Organise finishes by staircase
  • Explain choices with real stairs
  • Ask for photo and shape
What happens next
Intakenow, a few minutes
Call and demoafter our reply
Setuptogether with you
Liveonce everything is ready
Price Investment and licenceA one-off investment in your software and a fixed monthly licence for hosting, updates and support. You hear the amounts in the call.

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