Repairs and specialist services: Website for sailmakers
A website for sailmakers that explains the difference between new sails, boat covers and repairs, and shows per product which vessel measurements and photos are needed.
What visitors want to know from sailmakers.
An owner looking for a new sprayhood or mainsail rarely knows what sailmakers need from them. They send the make of the boat and expect a price, while two yachts of the same model can, after years of different owners, carry different hardware, a moved winch or another boom. Many sailmakers' websites list products without explaining the difference between a standard size and a made to measure job, or when a visit to the boat is needed. The result is long email threads about mast height, foot length and which press studs are already on deck, while the owner wants to order in autumn to sail in spring.
Website for sailmakers
Example- 1
Organise products by use
DoneThe offer is not one long product list but grouped by use: sails for cruisers and racers, covers that keep out rain and sun, and winter covers for storage ashore.
- 2
Explain stock sizes and bespoke work
In progressFor each product the site explains when a sail can be made from known class dimensions and when the boat itself has to be measured.
- 3
Ask precisely for measurements and fittings
NextBelow each explanation is a list of what is needed: type and year of the boat, a few key measurements and photos of the fixing points such as bolt rope tracks, press studs or the mast groove.
From first visit to enquiry.
Organise products by use
The offer is not one long product list but grouped by use: sails for cruisers and racers, covers that keep out rain and sun, and winter covers for storage ashore. Each product shows what shapes it, such as cloth choice, battens and reef points on a mainsail, or windows, fixings and headroom on a sprayhood.
Explain stock sizes and bespoke work
For each product the site explains when a sail can be made from known class dimensions and when the boat itself has to be measured. An owner with a common model sees whether their own figures will do, while someone with an older or modified boat understands why a survey visit is needed.
Ask precisely for measurements and fittings
Below each explanation is a list of what is needed: type and year of the boat, a few key measurements and photos of the fixing points such as bolt rope tracks, press studs or the mast groove. A short guide shows how to photograph them. Anyone unsure can ask for a survey visit straight away instead of guessing.
Connected to your software.
Most sailmakers have a site with a product overview, a contact address and sometimes an album of finished work. The new pages build on that: each product gets an explanation and a focused request, and enquiries go to the same inbox or list the sailmaker already uses. The sailmaker owns the texts about cloth and construction, because only they can say what suits which kind of use. Cloth or hardware brands are only named if you want them to be.
Show prices or calculate per boat
For a jib on a common class boat a starting price can work, because the dimensions are fixed. For covers and sails on older or modified boats the price depends heavily on cloth area and hardware. Many sailmakers therefore show guide prices only for class sails and explain for everything else why measuring comes first.
Address cruisers and racers separately
A racing sailor asks about shape, weight and cloth performance; a cruising sailor asks about lifespan and handling with a small crew. One page for both reaches neither. Separate routes per audience make the explanation more relevant but need more upkeep. Whether that pays off depends on how your work is split between those groups.
Show finished work or explain it
Photos of a taut sprayhood or a new mainsail under way persuade more than text. Yet a photo says nothing about why the windows sit at that height or why that cloth was chosen. A short note with each image makes the difference between a nice picture and an explanation an owner can actually use.
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Read the storyWhat goes on the website.
We build a product overview by use, explanation pages for the products asked about most and a focused request for measurements and photos per product. Before the site goes live, we walk through an ordinary enquiry for a jib on a well known class together, and a sprayhood for an older cabin cruiser whose deck has been altered. Pages on winter covers and the best time to order are added if you want them.
View pricingHosting and careGood to know.
Explore pricing and optionsCan owners measure their own boat?
For some products, yes, such as a jib on a boat with known class dimensions. For covers and sails where the fixings have to line up exactly, measuring on board is more reliable. The site explains which route applies to each product, so an owner does not spend hours measuring only to need a visit anyway.
How do we show which cloth suits which use?
Each product has a short comparison of the cloths you use, in plain language: how long it lasts, how it copes with sun and how it feels when furling or stowing. Samples can be requested. Technical data only goes on the page if your customers actually ask for it.
Should repairs be on the website too?
If you do repairs, yes, because many first contacts start with a torn sail or a split seam. A dedicated page explaining what is needed, such as handing the sail in dry and folded, stops repair questions getting lost among enquiries for new work.
When should an owner order to sail in spring?
That depends on your schedule, which changes every year. So the site gives no fixed lead time but explains that measuring, choosing cloth and fitting all take time and that autumn and winter are the quietest period. You can update a current notice yourselves.
What often connects to this.
- Enquiry form for sailmakersAn enquiry form for sailmakers that asks for vessel measurements, boat type and photos of fixing points, so the sailmaker knows whether to price straight away or measure first.
- Quotation software for sailmakersQuotation software for sailmakers that turns cloth area, cloth choice and marine hardware into a quote with named options, so owners can see where two versions actually differ.
- Scheduling software for sailmakersScheduling software for sailmakers that coordinates survey visits in marinas, floor space in the sewing workshop and fitting appointments on board, so sails are ready in time for the season.
A website that explains your offering.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
WhatsAppinfo@vorlyo.com Website for sailmakers: sails and boat covers explained by type, with the vessel measurements and fixing photos each product needs upfront.
- Organise products by use
- Explain stock sizes and bespoke work
- Ask precisely for measurements and fittings