Design and creative production: Website for picture framers
A website for picture framers that shows frame profiles, mounts and glazing together with the kind of work they suit, so visitors walk into the shop with a picture of their framing in mind.
What visitors want to know from picture framers.
At a picture framer the choice is all about the combination: a slim black moulding with a wide white mount looks completely different from an oak frame with no border at all. That combination is hard to capture on a website built around a grid of individual moulding photos. Visitors see hundreds of frames without context, don't know what anti-reflective glass adds, and wonder whether their embroidery or football shirt can be framed at all. They phone with questions the framer would rather answer at the counter, or they don't come in because they assume bespoke framing is out of reach. A good website shows complete framings, grouped by type of work.
Website for picture framers
Example- 1
Show framings by type of work
DoneInstead of a catalogue of mouldings, the site shows complete framings arranged by what is inside: a watercolour, a black and white photograph, a poster, a piece of needlework, an object in a deep box frame.
- 2
Explain glazing and mounts
In progressA separate page sets out the difference between standard glass, anti-reflective glass, glass with UV protection and acrylic, with photos of reflections in a bright room.
- 3
Prepare the visit or enquiry
NextFrom every example a visitor can book a consultation in the shop or send a first enquiry with the size of the work and a photo.
From first visit to enquiry.
Show framings by type of work
Instead of a catalogue of mouldings, the site shows complete framings arranged by what is inside: a watercolour, a black and white photograph, a poster, a piece of needlework, an object in a deep box frame. Each example names the moulding, mount and glazing chosen, and explains why that combination suits that particular piece.
Explain glazing and mounts
A separate page sets out the difference between standard glass, anti-reflective glass, glass with UV protection and acrylic, with photos of reflections in a bright room. For mounts it explains what conservation board does for a valuable piece and when a double or float mount genuinely adds something to the finished look.
Prepare the visit or enquiry
From every example a visitor can book a consultation in the shop or send a first enquiry with the size of the work and a photo. The framer then knows in advance what kind of piece is coming and can lay out a few suitable corner samples before the customer arrives.
Connected to your software.
Many picture framers have a website with opening hours, a few atmosphere shots and a link to a supplier's catalogue. Supplier catalogues are useful as a source of moulding data, but they don't show framed work. The framer decides which mouldings and combinations appear on the site and can add examples of their own framings with the customer's permission. Appointments go into the diary the shop already uses, and enquiries into the existing inbox.
Full range or a curated selection
A framer who can supply hundreds of mouldings could put them all online. But visitors quickly get lost. A selection of mouldings that are in stock or often chosen, with a note that far more is available, helps more with the first decision and keeps the site manageable to maintain over time.
Online configurator or shop visit
A configurator where visitors pick moulding, mount and glass themselves feels modern, but a colour on a screen isn't the colour on the wall. Many framers prefer to treat the website as preparation for a visit, with an appointment to lay the work alongside real corner samples and decide together.
Show price guides or not
A price guide for a common size takes away the fear that bespoke framing is always expensive. But the price depends heavily on moulding, glazing and mount, and a guide that is too low leads to disappointment. An example price for a specific combination, with a note on what pushes it up or down, usually works better than a table.
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Read the storyWhat goes on the website.
We build examples of complete framings per type of work, an explanation of glass and mounts and a route to an appointment or enquiry, and put the site live. Before it goes online, we have a visitor prepare a framed photo and make an enquiry for a three-dimensional object, such as a medal or shirt. A page for business customers with series and an explanation of stretching canvases are written as soon as you have the photos.
View pricingHosting and careGood to know.
Explore pricing and optionsCan we show customers' own framings on the website?
Yes, with the customer's permission. You add a photo along with the moulding, mount and glazing that were chosen. Without permission you can show the same framing with a neutral piece inside, so the example stays useful without revealing the customer's artwork.
How do we keep the mouldings on the website up to date?
Mouldings sit in a list you manage. When you drop a moulding from the range or add a new one from a supplier, you change it in one place. Examples using a discontinued moulding are flagged, so you can replace them or keep them purely as inspiration.
Can visitors book a consultation online?
Yes. A visitor picks a slot from the times you make available and says what kind of work they are bringing. You know in advance whether it is a small photograph or a large canvas, and can set aside the right samples and enough time.
Does the website work for business orders as well?
Yes. Companies, hotels and care homes wanting a series framed get their own page covering consistency in moulding and size, delivery and hanging. Their enquiries come in separately, because they have different questions from a private customer with a single piece.
What often connects to this.
- Enquiry form for picture framersAn enquiry form for picture framers that asks for artwork size, type of work, preferred mount and glazing, so the framer knows what the framing involves before the first conversation.
- Quotation software for picture framersQuotation software for picture framers that prices moulding length, glass area, mount and fitting for each framing, so customers at the counter can compare several combinations side by side.
- Scheduling software for picture framersScheduling software for picture framers that plans workbench time, material deliveries and collection appointments together, so a customer only hears a collection date once moulding and glass are actually in.
A website that explains your offering.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
WhatsAppinfo@vorlyo.com Website for picture framers: frame profiles, mounts and glazing shown alongside types of work, so customers arrive at the shop well prepared.
- Show framings by type of work
- Explain glazing and mounts
- Prepare the visit or enquiry