Repairs and specialist services: Website for upholsterers
A website for upholsterers that explains the difference between simply recovering and fully reupholstering, and how customers choose from fabric collections or supply their own fabric.
What visitors want to know from upholsterers.
Someone who wants an inherited armchair or a sagging sofa restored rarely knows what upholsterers actually do. Is it just new fabric over the top, or does the piece come apart so springs, webbing and foam get replaced? Many websites list services next to a photo of a handsome sofa, but say nothing about when internal work is needed or why one fabric takes more metres than another. Visitors then ask for a price for their sofa as if every sofa were the same. The upholsterer calls back, explains it all again and sees half the enquiries drop away because expectations never matched what the work really involves.
Website for upholsterers
Example- 1
Explain work by furniture type
DoneThe site organises the offer around what customers recognise: dining chairs, armchairs, sofas, headboards and restaurant banquettes.
- 2
Recover or reupholster
In progressA separate page explains when new covering is enough and when the inside needs attention.
- 3
Choosing fabric and asking more
NextThe site shows which fabric collections you work with, how to request samples or view them in the workshop, and on what terms customers can supply their own fabric.
From first visit to enquiry.
Explain work by furniture type
The site organises the offer around what customers recognise: dining chairs, armchairs, sofas, headboards and restaurant banquettes. Each type explains what upholstery usually involves and which parts tend to be worn, such as the springs in an old club chair or the foam in a seat cushion. Visitors see why a simple chair differs from a sofa with loose cushions.
Recover or reupholster
A separate page explains when new covering is enough and when the inside needs attention. A seat that sinks, creaking springs or a frame that wobbles are signs visitors can check themselves. It also makes clear that the upholsterer only sees exactly what is needed once the piece is opened up.
Choosing fabric and asking more
The site shows which fabric collections you work with, how to request samples or view them in the workshop, and on what terms customers can supply their own fabric. At the bottom sits a short request for the furniture type, photos from the front, side and underneath, and whether the customer already has a fabric in mind.
Connected to your software.
Many upholsterers have a simple website, an album of past work and contact by phone and email. Some work with fabric suppliers that run their own online sample books. The new pages link to those rather than rebuilding collections, so prices and availability stay with the supplier. The upholsterer manages the explanations of method and internal work; enquiries arrive where they arrive today.
Prices per furniture type or on request
A guide price for reupholstering a dining chair helps visitors, because such chairs are fairly similar. With sofas and armchairs the work varies too much, mainly because of internal work and fabric choice. Many upholsterers therefore show a guide price only for simple pieces, with a note on what it covers, and ask for photos for everything else.
Allow customer fabric or collections only
Customers sometimes want to use a fabric they found themselves. That can work, but the upholsterer cannot be sure it suits furniture and carries the risk of more cutting waste than expected. Many workshops accept customer fabric on conditions, such as a sample checked in advance and a clear agreement on who sources extra metres.
Private customers and hospitality separately
A restaurant with a row of banquettes and a set of chairs has different questions from a private customer with one armchair: flame retardant fabrics, durability, working outside opening hours. A dedicated page for business customers covers those topics without overloading the private visitor. Whether it pays off depends on how large your business side is.
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Read the storyWhat goes on the website.
We build explanations per furniture type, a page on recovering versus reupholstering, information on fabric collections and customer fabric, and a short enquiry with photos. Before launch we walk through an ordinary question about four dining chairs together, and an antique armchair with visible frame damage. A page for hospitality and offices and an explanation of how collection and delivery work are added whenever you want.
View pricingHosting and careGood to know.
Explore pricing and optionsShould we show which fabrics we hold in stock?
Usually not. Customers mostly choose from supplier collections, and workshop stock changes. An overview of the collections you work with, with the option to request samples, is easier to maintain. Any end of roll fabrics you hold yourselves can be shown as a separate offer.
How do we explain why a sofa takes so much fabric?
With a simple explanation on the site: a sofa has many parts, loose cushions have a top and bottom, and a patterned fabric has to line up. A sketch of how a sofa is divided across the width of a roll makes it visible, without any prices needing to appear.
Can customers book a workshop visit through the site?
Yes. A customer can pick a time to look at samples or drop off a small piece. You decide the available times. For large furniture the site points to the enquiry, because first you need to decide whether collection is required.
Should we put photos of past work on the site?
Photos help, especially a before and after of the same piece. Note what work was done, covering only or springs and foam too, so visitors understand what the result required. Do ask the owner's permission if the piece is recognisable in someone's home.
What often connects to this.
- Enquiry form for upholsterersAn enquiry form for upholsterers that asks for furniture shape, condition and fabric wishes with photos from every side, so the upholsterer can estimate internal work and fabric needed.
- Quotation software for upholsterersQuotation software for upholsterers that turns fabric length, pattern repeat and internal work into a quote with clear choices, so customers see what the fabric costs and what the piece needs inside.
- Scheduling software for upholsterersScheduling software for upholsterers that plans workshop capacity, fabric deliveries and furniture transport together, so a sofa does not take up space for weeks while the fabric is still on its way.
A website that explains your offering.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
WhatsAppinfo@vorlyo.com Website for upholsterers: recovering versus full reupholstery explained, with fabric collections and clear terms for customers supplying their own fabric.
- Explain work by furniture type
- Recover or reupholster
- Choosing fabric and asking more