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Construction and installation: Website for rainwater system installers

A website for rainwater system installers that explains which tank, pump and filter suit which roof and which usage, so visitors get in touch with a realistic picture.

Website for rainwater system installers. A website that explains the offering and asks relevant questions. Example with demonstration data.

What visitors want to know from rainwater system installers.

People considering a rainwater tank often think only about the tank. That the roof area determines how much water comes in, that toilets and a washing machine need a pump with mains top-up, and that the garden has to be reachable for a digger rarely appears on the websites of rainwater system installers. Visitors then compare capacity in litres alone and are surprised later by the excavation and the pipework into the house. A product page listing tanks does not help either: an above-ground butt for the garden tap and an underground system for the whole house are different jobs. The site has to show what each application involves before someone sends an enquiry that does not match what they actually want.

Website for rainwater system installers

Example
  1. 1

    Organise the offer by application

    Done

    We arrange the range not by tank size but by what the customer wants to supply: just the garden, toilets and washing machine, or a commercial building with many flush points.

  2. 2

    Explain the choices honestly

    In progress

    Underground or above ground, concrete or plastic, a pump inside the tank or in the utility room: for each choice we explain in plain language what it means for digging, maintenance and space in the garden.

  3. 3

    Ask about what shapes the design

    Next

    Each page ends with a short set of questions: roughly how much roof drains to which side, which outlets need connecting and how to get into the back garden.

From first visit to enquiry.

Organise the offer by application

We arrange the range not by tank size but by what the customer wants to supply: just the garden, toilets and washing machine, or a commercial building with many flush points. Each application lists the parts that come with it, such as a downpipe filter, a pump or a mains top-up unit. Visitors immediately see what their choice really involves.

Explain the choices honestly

Underground or above ground, concrete or plastic, a pump inside the tank or in the utility room: for each choice we explain in plain language what it means for digging, maintenance and space in the garden. Photos of real installations show what a lid in the lawn or a pump cabinet in the utility room looks like.

Ask about what shapes the design

Each page ends with a short set of questions: roughly how much roof drains to which side, which outlets need connecting and how to get into the back garden. Those answers travel with the contact request, so the installer starts the first conversation with a sketch rather than an empty questionnaire.

Connected to your software.

Many installers already have a site with a few product photos, a quote button and sometimes a tank supplier's brochure to download. We use that product information but rewrite it from the customer's situation. Technical sheets stay the manufacturer's property and are linked rather than recreated. What the installer knows about local soil, access and maintenance goes into their own copy. Contact requests go to the inbox or the planning board already in use, so nothing changes for the people handling them.

Show a price indication or not

An indication draws visitors in, but with rainwater systems the total depends heavily on excavation, the distance to the house and what lies under the lawn. If you want to show something, explain the build-up rather than quoting a figure: tank, pump, pipework and groundwork as separate items. Visitors then understand why their situation comes out differently from the neighbours'.

Separate homeowners from commercial projects

A homeowner with an established garden asks different questions from a contractor who wants tanks included in a housing development. One cares about disruption and putting the paving back, the other about scheduling alongside the shell build and drawings for the project file. Two separate routes through the site stop both audiences from being half served.

Name your brands or stay neutral

Some installers deliberately work with one tank manufacturer, others choose per project. A site that names brands attracts visitors who have already compared. A neutral site puts more weight on advice and design. Which suits you depends on how you buy and whether you want to present a manufacturer as a fixed partner for service and warranty as well.

What goes on the website.

We build pages per application, an explanation of the parts of a system and the question set that travels with the contact request. Before the site goes live, we send an ordinary enquiry for toilet flushing through the form together, and a harder case where the garden can only be reached through the neighbours. Pages on maintenance and extending an existing system, and a separate route for contractors, go up as soon as you have copy for them.

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Should the website explain how big a tank needs to be?

A rough explanation helps, but an exact size belongs to the design. On the site we explain which factors count: roof area, the consumption of the connected outlets and how long you want to bridge dry spells. Visitors understand why you ask further questions, without a figure on the page that later turns out to be wrong.

How do we avoid enquiries for jobs we do not take on?

By making clear which work you do and do not do. If you only install underground systems or do not cover certain areas, the page and the question set say so. A visitor with a different need then gets a short explanation instead of a form you will have to turn down later.

Can customers send photos of their garden?

Yes, and that is often more useful than a long description. A photo of the passage to the back garden, the position of the downpipes and the consumer unit shows straight away whether a digger can get in and how long the pipe into the house will be. The photos reach the installer together with the answers.

How do we keep product information current when a supplier changes something?

Product data that changes often, such as model numbers and dimensions, points to the manufacturer's own source. Your own copy covers application and advice and changes far less. When the range changes, you update in one place which model belongs to which application, and every page follows.

A website that explains your offering.

Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.

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Your intakeWebsite for rainwater system installers Being filled in Ready for the call
What you want

Website for rainwater system installers: tanks, pumps and filters explained per situation, with focused questions about roof, garden and outlets.

Parts
  • Organise the offer by application
  • Explain the choices honestly
  • Ask about what shapes the design
What happens next
Intakenow, a few minutes
Call and demoafter our reply
Setuptogether with you
Liveonce everything is ready
Price Investment and licenceA one-off investment in your software and a fixed monthly licence for hosting, updates and support. You hear the amounts in the call.

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