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Manufacturing and processing: Website for embroidery studios

A website for embroidery studios that explains embroidery positions, thread colours and suitable fabrics, so a client understands what a logo can and cannot do in thread.

Website for embroidery studios. A website that explains the offering and asks relevant questions. Example with demonstration data.

What visitors want to know from embroidery studios.

Visitors to embroidery studios tend to think in print: they expect a logo with gradients, tiny lettering and a hairline outline to come out exactly the same in thread. They do not know that embroidery works in stitches, that lettering needs a minimum height and that a large filled area can pull on a thin softshell. Many sites show rows of polos with logos but explain nothing about where you can embroider, which fabrics keep it looking good or which threads are available. So the first email starts with disappointment: the logo has to be simplified or made smaller. A site that explains this up front brings in clients who know what they are getting into.

Website for embroidery studios

Example
  1. 1

    Show positions on each garment

    Done

    For each garment the site shows where embroidery is possible: left or right chest, sleeve, collar, nape, back or the front of a cap.

  2. 2

    Explain threads and fabrics

    In progress

    Glossy or matt thread, metallic or standard, and how each looks on different grounds.

  3. 3

    Prepare a logo for stitching

    Next

    One page shows what happens to a logo when it is turned into stitches: fine lines get thicker, gradients become flat areas, small text needs a minimum height.

From first visit to enquiry.

Show positions on each garment

For each garment the site shows where embroidery is possible: left or right chest, sleeve, collar, nape, back or the front of a cap. Each position comes with a sense of what fits in practice, with photos of real work. Visitors see that a large back logo asks for something different than a small chest logo.

Explain threads and fabrics

Glossy or matt thread, metallic or standard, and how each looks on different grounds. For each fabric, such as pique, fleece, softshell, towelling or a knitted beanie, a short note on what works well and what to watch for. A client then understands why a towel needs an extra layer on top.

Prepare a logo for stitching

One page shows what happens to a logo when it is turned into stitches: fine lines get thicker, gradients become flat areas, small text needs a minimum height. With before and after examples. Anyone who enquires already knows that some simplification may be needed.

Connected to your software.

Embroidery studios usually have a thread colour card, a folder of photos of past work and catalogues from workwear suppliers. The site shows garments and threads from a list the studio maintains itself. Work photos stay yours and get tagged with position, fabric and thread. Enquiries arrive in the inbox or system already in use. A thread card can be shown digitally, with a note that colours on screen differ from the real thread.

Supply garments or embroider only

Some studios sell garments with embroidery, others only embroider what clients bring in, and many do both. The site has to make clear which route applies, because the questions differ. Clients supplying garments want to know which fabrics work; clients buying through you want a selection of styles that embroider well.

Thread card online or on request

A digital thread card helps people choose, but on screen colours are never exact. Posting a physical card or showing one in the studio gives certainty. Many studios show a selection of core colours online and offer a sample or a physical card for an exact match.

Personal gifts or business clients

A name on a bathrobe and a hundred polos with a company logo are different markets with different expectations. One site can serve both with separate entrances and their own examples. Mixing them leads to a private buyer startled by setup costs, or a business that assumes you only do gifts.

What goes on the website.

We build pages on positions per garment, threads, fabrics and what happens to a logo when it is converted to stitches, with an enquiry route alongside. Before the site goes live, we walk through it together with a standard chest logo on polos and a tricky case: a logo with small text on a thin softshell. A gallery per position and fabric, a digital thread chart and an entrance for repeat customers are added whenever you want.

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Should we explain what digitising is?

Yes, briefly and without jargon. Clients see a line on the quote for converting their logo and wonder what they are paying for. Explaining that every logo is translated once into a stitch file for the machine, and that the file is kept for reorders, removes that question.

How do we show which logos do not embroider well?

With before and after examples: a logo with small lettering and gradients next to the stitched version, explaining what was changed. That works better than a list of rules. Anyone in doubt can upload their logo and get an assessment from the studio.

Can we show prices per piece?

Embroidery prices depend on stitch count, run size and digitising. A starting price for a small chest logo can help as a guide, provided it says what is included. For large or complex logos it is better to point to an enquiry.

Is it worth naming our machines on the site?

Better to say what they make possible than which brand they are. That you can embroider caps and sleeves, or handle long runs on several heads at once, tells a client more than a model number. Machine names mostly mean something to other studios.

A website that explains your offering.

Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.

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Your intakeWebsite for embroidery studios Being filled in Ready for the call
What you want

Website for embroidery studios: positions, thread colours and suitable fabrics explained, so enquiries arrive with a logo that can actually be stitched.

Parts
  • Show positions on each garment
  • Explain threads and fabrics
  • Prepare a logo for stitching
What happens next
Intakenow, a few minutes
Call and demoafter our reply
Setuptogether with you
Liveonce everything is ready
Price Investment and licenceA one-off investment in your software and a fixed monthly licence for hosting, updates and support. You hear the amounts in the call.

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