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Design and creative production: Website for product design studios

A website for product design studios that explains which design services and prototype types exist, when each one makes sense and what a client should know before the first meeting.

Website for product design studios. A website that explains the offering and asks relevant questions. Example with demonstration data.

What visitors want to know from product design studios.

Product design studios receive enquiries from people who do not yet know what they need. A founder with an idea on a napkin asks for a prototype, when a feasibility study and a few foam models should come first. A manufacturer asks for a redesign but really means lowering the cost of an existing housing. Sites often show only polished end products, with nothing about how they got there. Visitors cannot see the difference between an appearance model, a functional prototype and a pre-production run. The first meeting then covers basic terms instead of the product, and expectations about time and budget drift apart early on.

Website for product design studios

Example
  1. 1

    Organise services by development stage

    Done

    The site groups the offer by the stage a client is in: exploration, concept development, detailing for production and support for the first run.

  2. 2

    Explain the prototype types

    In progress

    A separate section describes the different prototypes: a form model for judging proportions, a working model for testing a mechanism and a pre-production model close to the manufacturing process.

  3. 3

    Let enquirers say where they are

    Next

    Anyone getting in touch first picks the stage closest to their situation, or says they are not sure.

From first visit to enquiry.

Organise services by development stage

The site groups the offer by the stage a client is in: exploration, concept development, detailing for production and support for the first run. Each stage shows what is delivered, who is usually involved and which decision needs to be made at the end. Visitors recognise where they currently stand.

Explain the prototype types

A separate section describes the different prototypes: a form model for judging proportions, a working model for testing a mechanism and a pre-production model close to the manufacturing process. For each type it says what you learn from it and what you do not. Nobody expects a photo-ready model at a stage where function is the focus.

Let enquirers say where they are

Anyone getting in touch first picks the stage closest to their situation, or says they are not sure. The follow-up questions build on that. An inventor gets different questions from a product manager with an existing range, and the studio knows on arrival what kind of conversation is needed.

Connected to your software.

A product design studio usually has a portfolio of project photos, sometimes a profile on a design platform and a folder of presentations per job. Many projects are under confidentiality, so the most interesting work often cannot be shown. Together we decide which projects can be public, which only in anonymised form and which not at all. The studio owns the project stories and imagery. Client permission to publish is recorded per project, so there is never doubt about what may be shown.

Show end products or the design process

End products appeal and prove the studio gets things to market. The process, with sketches, foam models and test rigs, shows how the studio thinks and which choices were made along the way. For clients at an early stage that process story is often more persuasive than a photo of the boxed product.

Broad offer or a clear specialism

A studio showing everything from furniture to medical devices looks versatile but makes it hard for a visitor to see where the deepest knowledge lies. A specialism in, say, consumer electronics or plastic housings draws more focused enquiries. The site can combine both by highlighting areas of expertise separately.

Leave confidential projects out or anonymise them

Leaving them out is safe but leaves a hole in the portfolio. Showing them anonymised, without the brand and with altered images, can still show what kind of problem was solved. That does need an agreement with each client. The site marks which version is public, so a colleague never posts the wrong photo by accident.

What goes on the website.

The site we build groups the offer by development stage, explains the types of prototype and has a contact route that asks which stage the visitor is in. Before launch we walk through it together as an inventor without a technical background and as a product manager who wants to improve an existing product. Fuller case pages, an English version and an enquiry form that carries the chosen stage along are added when you have the material ready.

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How do we show work that is under confidentiality?

For each project we record what may be public: everything, an anonymised version or nothing. An anonymised case describes the problem and approach without the brand and with images that do not reveal the product. Without the client's agreement, a project stays out of the public selection.

Should we put price indications per stage on the site?

That depends on how predictable your stages are. An exploration stage often has a fixed size, while detailing varies a lot. You can explain per stage what drives the cost without naming amounts. That helps visitors gauge things without a figure being misread.

Can a visitor see which materials or techniques we know well?

Yes. Alongside the stages, the site can list the manufacturing techniques the studio has experience with, such as injection moulding, sheet metal or textile work. You can show an example for each. That helps a manufacturer quickly see whether you understand their production environment.

How do we avoid enquiries that are really just about a drawing?

By making clear what you do and what you do not. If the studio does not take on standalone drafting jobs, the site says so. The contact route also asks about the goal of the project, so that kind of enquiry is recognised early and can be politely referred elsewhere.

A website that explains your offering.

Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.

Ask a question No obligation · reply within one working day
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Your intakeWebsite for product design studios Being filled in Ready for the call
What you want

Website for product design studios: design services and prototype types explained clearly, so enquirers know up front which stage fits their question.

Parts
  • Organise services by development stage
  • Explain the prototype types
  • Let enquirers say where they are
What happens next
Intakenow, a few minutes
Call and demoafter our reply
Setuptogether with you
Liveonce everything is ready
Price Investment and licenceA one-off investment in your software and a fixed monthly licence for hosting, updates and support. You hear the amounts in the call.

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