Design and creative production: Website for model makers
A website for model makers that shows, for each model type, which scale, level of detail and finish is possible, so architects and developers send more focused enquiries.
What visitors want to know from model makers.
Model makers receive enquiries from architects, developers, local authorities and museums, and each means something different by a model. An architect wants a quick massing study in white card for a design review; a developer wants a detailed sales model with lighting for a marketing suite. Websites often show stunning photos with no mention of the scale, the purpose or the choices that were made. A visitor sees window frames and balcony railings in a photo and expects them at every scale. Enquiries then arrive combining a small scale with a high level of detail that cannot go together, or with a delivery date that is unrealistic for that type of model.
Website for model makers
Example- 1
Set model types side by side
DoneThe site shows the main types: working model, massing study, presentation model, urban planning model and interior model.
- 2
Connect scale and detail
In progressEach example states its scale and what remains visible at it: openings in the facade but not frame profiles; tree shapes but not leaf texture.
- 3
Let enquirers choose
NextAnyone starting an enquiry first picks the type and purpose of the model, such as a jury presentation, a marketing suite or a public consultation evening.
From first visit to enquiry.
Set model types side by side
The site shows the main types: working model, massing study, presentation model, urban planning model and interior model. Each one explains its purpose, who it is usually for and how long it needs to last. Visitors see that a working model is meant to be moved around and a presentation model is meant to persuade.
Connect scale and detail
Each example states its scale and what remains visible at it: openings in the facade but not frame profiles; tree shapes but not leaf texture. A short comparison of the same building at two scales makes that tangible. Clients learn that scale and desired detail limit each other.
Let enquirers choose
Anyone starting an enquiry first picks the type and purpose of the model, such as a jury presentation, a marketing suite or a public consultation evening. The follow-up questions build on that. The first conversation then starts with the right kind of model rather than a misunderstanding about what can be made at that scale.
Connected to your software.
Model makers usually have a portfolio of project photos and a social media profile where they share build stages. Many models are made for designs that are still confidential, for instance in a competition. Together we decide which projects can be public and from when. The workshop owns the photos and descriptions; the client decides whether the design may be shown. For each project we record the scale and type, so the site can show that information next to the photo automatically.
Final photos or build stages too
Final photos show the result and appeal to clients. Build stages, such as cutting facades or shaping the terrain, show how much handwork goes into it. That helps clients understand price and lead time. A few build shots per project, next to the final photos, give a more honest picture of the craft.
By client type or by model type
Grouping by client, such as architects, developers and public bodies, speaks to the visitor directly. Grouping by model type explains better what is possible. Many workshops combine the two: an entry point per audience that leads to the relevant types, with notes on scale and detail.
Show price indications or explain only
Quoting amounts for models is tricky because area, detail and finish vary so much. Simply explaining what drives the price, such as model area, level of detail, lighting and display case, already helps a client place their budget. The workshop does not have to name a figure that later turns out to be wrong.
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Read the storyWhat goes on the website.
We build an overview of model types, scale examples explaining what stays visible and an enquiry route that starts with type and purpose, and put it live. Beforehand we try the site together as an architect looking for a quick massing study and as a developer who wants a sales model with lighting. Fuller project pages with build stages and an English version are added once your photos and copy are ready.
View pricingHosting and careGood to know.
Explore pricing and optionsCan we show models of designs still in a competition?
Only once the client agrees, usually after the result is announced. For each project we record when publication is allowed. Until then the model stays out of the public selection, but you can keep it internally for conversations with new clients.
How do we explain why a small scale is not necessarily cheaper?
With a comparison: an urban planning model at small scale often covers a large area with many buildings, trees and streets. The number of components drives the build time, not the size of one building. An example on the site makes that clearer than an explanation by email.
Should we show our workshop and machines?
It can help. A client who sees that you do laser cutting, milling and printing in-house better understands what is possible and how quickly. You do not need to publish a list of machines; a few images explaining what each technique produces is enough.
Can we add past projects ourselves?
Yes. You add a project with photos, model type, scale and a short description of its purpose. The site files it under the right type and shows the scale information alongside the photos. Build photos can be added as a separate series.
What often connects to this.
- Enquiry form for model makersAn enquiry form for model makers that asks for construction drawings, scale choice, purpose of the model and delivery date, so an enquiry can be judged straight away on buildability and time.
- Quotation software for model makersQuotation software for model makers that budgets model area, level of detail, surroundings and extras such as lighting and a display case separately, so a client sees what makes up the price.
- Scheduling software for model makersScheduling software for model makers that brings together build time per component, available model makers and fixed delivery dates, so a jury date is only promised when the model can really be finished.
A website that explains your offering.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
Website for model makers: model types, scale examples and detail levels explained, so an enquiry matches what can actually be built at that scale.
- Set model types side by side
- Connect scale and detail
- Let enquirers choose