Design and creative production: Website for animation studios
A website for animation studios that shows, per animation style and production type, what a client can expect, how a project runs and what a first conversation needs.
What visitors want to know from animation studios.
Animation studios often lead with little more than a showreel. The work looks great, but a marketing manager looking for an explainer still has no idea how motion graphics differ from two-dimensional character animation or a three-dimensional product film, or which style suits their budget and timeline. They also don't realise that a change after the storyboard is signed off touches several scenes. Enquiries then arrive as a link to someone else's film and a question about what something like that costs. The studio ends up explaining the whole process again in every first call, while the person asking often has no script or target audience yet.
Website for animation studios
Example- 1
Explain styles and production types
DoneEvery animation style gets its own page with examples from your portfolio, what that style does well and how much preparation it needs.
- 2
Make the process visible
In progressA separate page walks through the stages: script, styleframes, storyboard, animatic, animation, sound and delivery.
- 3
Ask the right questions up front
NextAnyone getting in touch is asked questions that match the chosen production type: is there a script yet, how long should the film be, which channel and audience, and when does it need to go live.
From first visit to enquiry.
Explain styles and production types
Every animation style gets its own page with examples from your portfolio, what that style does well and how much preparation it needs. Production types such as explainers, campaign films, social clips or a series of short tutorials sit alongside, each with its usual structure. A visitor can then see which combination fits what they are trying to achieve.
Make the process visible
A separate page walks through the stages: script, styleframes, storyboard, animatic, animation, sound and delivery. For each stage it says what the client supplies or signs off and why later changes take more work. First calls get shorter, because the basics are already understood before anyone picks up the phone.
Ask the right questions up front
Anyone getting in touch is asked questions that match the chosen production type: is there a script yet, how long should the film be, which channel and audience, and when does it need to go live. Someone who only wants a single animation for a presentation gets a shorter route. That way an enquiry arrives ready to assess.
Connected to your software.
Most animation studios have a portfolio on a video platform, a showreel and sometimes a site of their own with a contact form. The website pulls videos from that platform instead of uploading them again, so footage lives in one place. Copy about styles and the process belongs to the studio. Enquiries go to the inbox or the project system where you track new work, arriving as structured fields rather than one long free-form email.
Showreel first or explanation first
A showreel at the top shows straight away what you can do and catches the eye of creative agencies. A client with no animation experience gets more from an explanation of styles and the process. Many studios open with a short reel and follow it with a clear entry point per production type, so both groups quickly find their way.
Show price indications or not
A price indication per production type filters out enquiries that don't fit, but animation depends heavily on length, style and revisions. A starting price can backfire when someone then wants a far more complex film. An alternative is to explain which factors drive the price, without amounts, so visitors can judge for themselves where their idea sits.
Case studies by client or by style
Case studies by client tell the story of a project and show how you handle a brief. Case studies by style help a visitor who already knows what they want. Both work, but the navigation then has to make clear which route serves which purpose. Start with whichever structure best matches how people currently find you.
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Read the storyWhat goes on the website.
We build pages per animation style and production type, an explanation of the process with its approval moments and an enquiry route that asks follow-up questions per production type, and put the site live once you have approved the copy. Before launch we walk through two enquiries together: an ordinary explainer video and an agency that wants a series of short clips in several languages. Cases per style and a separate entrance for agencies that outsource work are added when you have enough material for them.
View pricingHosting and careGood to know.
Explore pricing and optionsDo we need to show all our work on the website?
No. Choose work that shows what you want to make more of. A film in a style you never want to do again attracts exactly the wrong enquiries. Also check your agreements with clients: some films may not be shown publicly at all, or only after a certain date has passed.
How do we explain that revisions after the storyboard are expensive?
By showing the process on the site along with the points where the client signs off. A short explanation with an example, such as a changed camera angle that affects three scenes, makes it concrete. By the time it appears in the quote, it no longer comes as a surprise.
Can we handle enquiries from agencies differently?
Yes. An agency outsourcing work often already has a script and a style guide, and mainly wants to know whether you have capacity and how you work under their name. A separate entry point with those questions makes the difference from a direct client clear to both sides.
Does the website need to be multilingual?
That depends on where your clients are. If you work a lot for international brands or agencies, an English version is almost always needed. What matters is that the explanation of the process says the same thing in both languages, because quotes will refer back to it later.
What often connects to this.
- Enquiry form for animation studiosAn enquiry form for animation studios that asks for script, desired length, audience, channel and deadline, so a production can be assessed and budgeted straight away.
- Quotation software for animation studiosQuoting software for animation studios that costs a production by scenes, complexity and revision rounds, so client and studio agree to the same assumptions.
- Scheduling software for animation studiosScheduling software for animation studios that lines up animators, scenes and client review points, so one feedback round doesn't bring the rest of production to a halt.
A website that explains your offering.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
WhatsAppinfo@vorlyo.com Website for animation studios: animation styles and production types explained clearly, with a process page and enquiries that include script, length and aim.
- Explain styles and production types
- Make the process visible
- Ask the right questions up front