Food and specialist retail: Website for chocolatiers
A website for chocolatiers that presents chocolate collections, gift boxes and corporate gifts so visitors understand what is inside the box, how long it keeps and what custom work involves.
What visitors want to know from chocolatiers.
Chocolatiers sell something you cannot taste online. Visitors see a lovely photo of a box but cannot tell whether the chocolates are filled with ganache, praline or liqueur, whether they contain alcohol or nuts and how long they keep. A buyer looking for corporate gifts finds nothing about what is possible with their own logo or a printed sleeve, so they phone with questions the site could have answered. Meanwhile the range changes with the seasons: the Easter collection sometimes stays online while the autumn fillings are already in the display counter. That is how orders arrive for chocolates nobody is making any more.
Website for chocolatiers
Example- 1
Collections arranged by occasion
DoneThe site arranges the range the way people search: a box to take home, a birthday present, a corporate gift for a team.
- 2
Fillings and storage explained
In progressEach collection says in plain words what to expect: a fresh ganache is meant to be eaten soon, a praline keeps longer.
- 3
Custom work defined with follow-up
NextFor business customers the site explains what is possible: a logo on the sleeve, a personal card, a fixed selection or chocolate with a printed design.
From first visit to enquiry.
Collections arranged by occasion
The site arranges the range the way people search: a box to take home, a birthday present, a corporate gift for a team. Each collection lists its fillings, whether it contains alcohol or nuts and which boxes are available. Seasonal collections get a start and end date, so they disappear on their own when the season is over.
Fillings and storage explained
Each collection says in plain words what to expect: a fresh ganache is meant to be eaten soon, a praline keeps longer. Storage guidance sits alongside it, such as cool and dry but not in the fridge. Allergens are listed per chocolate, not just per box, so a customer with a nut allergy can choose with confidence.
Custom work defined with follow-up
For business customers the site explains what is possible: a logo on the sleeve, a personal card, a fixed selection or chocolate with a printed design. A short set of questions follows about the occasion, the delivery date and whether a tasting selection is needed, so the request reaches the chocolatier complete.
Connected to your software.
Many chocolatiers already have a web shop for individual boxes, a till system in the shop and a product overview in a spreadsheet listing fillings and allergens. The site takes collections and allergens from one source, so the counter card and the web page say the same thing. The chocolatier owns recipes and allergen data; whoever runs the shop manages photos, seasons and copy. Orders keep going through the existing web shop.
Full web shop or mainly information
A web shop with shipping needs packaging that can cope with transport and warmth, and clear dispatch days. Some chocolatiers choose collection or local delivery only, and use the site mostly to show what is available. The choice depends on how well your chocolates survive a parcel journey in summer.
Showing a fixed range or rotating one
A fixed collection is easy to photograph and describe. A rotating range of seasonal fillings keeps the shop exciting but means the site has to keep up with every change. A fixed core with a separate seasonal block usually works best, because the permanent pages then do not need constant editing.
Price per box or on request
For retail boxes a fixed price works well. For corporate custom work the price depends on quantity, printing and packaging, so a fixed price on the site is misleading. Explain what drives the price instead, and let the visitor submit a request with the details needed for a calculation.
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Read the storyWhat goes on the website.
We build collection pages with fillings, allergens and storage advice, a seasonal block that appears and disappears on its start and end date, and a page for corporate custom work with a short set of questions. Before launch we click through the site as an ordinary retail visitor and as a buyer looking for a large number of logo boxes for a fixed delivery date. Requesting tasting selections and linking collections to the webshop can be switched on once the range is ready for it.
View pricingHosting and careGood to know.
Explore pricing and optionsDo we need to add every new filling to the site straight away?
Not necessarily. Permanent chocolates are always on the site, while seasonal fillings can be shown as a group without describing each one separately. Allergens must be right for everything that can be ordered online, though, which is why we take them from the same list you use for the counter.
How do we show that chocolates have a short shelf life?
By saying it honestly with the collection: fresh ganache is meant to be eaten within a short time, and keep the box cool and dry. Visitors appreciate the explanation because it shows there are no preservatives. It also prevents complaints from people who leave a box sitting for weeks.
Can business customers put together their own box?
They can, but it is not always wise. A free choice makes production harder when large numbers are involved. A choice from a few fixed layouts, with a custom sleeve or card as the personal touch, often works better. The site explains those options clearly.
What do we do with collections that are sold out?
A collection can be marked as sold out without disappearing, with a note on when it is expected back or which collection is a good alternative. Seasonal collections get an end date and drop off automatically, so nobody is still ordering Easter eggs in October.
Add-ons for your industry.
What often connects to this.
- Enquiry form for chocolatiersAn enquiry form for chocolatiers that asks corporate customers for box layout, company branding, quantities and delivery date, so a corporate gift does not get stuck in the final week.
- Quotation software for chocolatiersQuotation software for chocolatiers that works out recipe costs, packing work and printing per box, so a corporate quote matches what actually happens in the workshop.
- Scheduling software for chocolatiersScheduling software for chocolatiers that matches production days, cooling capacity and packing work to delivery dates, so a December peak does not founder on a full cold room or too few hands.
A website that explains your offering.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
WhatsAppinfo@vorlyo.com Website for chocolatiers: present collections, gift boxes and corporate custom work with fillings, shelf life and storage guidance per range.
- Collections arranged by occasion
- Fillings and storage explained
- Custom work defined with follow-up