Most hair salons and barbershops book through one of three systems: Treatwell, Salonized or Fresha. They are quick to set up, but each system earns from your salon: a percentage per new client, a subscription per team member or fees per payment.
Below are the fees as the providers publish them, checked on 22 October 2026.
What Treatwell, Salonized and Fresha cost
Treatwell: reach with commission
Treatwell is above all a marketplace: clients look for a salon nearby and book directly.
You also pay VAT on the commission, so more than 40 percent of a new client’s first appointment goes to the platform.
Salonized: software, now part of Treatwell
Salonized is salon software with a calendar, till and online booking. The company now falls under Treatwell: the site is registered to Treatwell Salonized NL B.V.
Fresha: low entry, paying per team member and per transaction
Fresha combines salon software with its own marketplace and charges per team member.
Where these systems are strong
To be fair: Treatwell and Fresha have a large reach among people looking for a salon. Fresha is cheap to start with and Salonized has a complete package for day-to-day running. For a salon that is just starting and has no regular clients yet, that can be enough.
What they have in common and what it costs you
- They earn from your growth: a percentage per new client, an amount per team member, fees per payment and per text. The better your salon does, the more you pay.
- You sit next to your competitors: on a marketplace, the client sees your salon among other salons nearby.
- The first impression belongs to the platform: a new client gets to know the platform’s app, site and emails first. Your brand comes after that.
- Standard software you set up yourself: you fit your salon to the system instead of the other way round, and you set it up and maintain it yourself.
- You build on someone else’s terms: fees and terms can change, and you have no say in that.
What your own system does differently
With your own booking system, clients book on your website, in your branding, with their own stylist. There is no platform between you and your client, and no percentage comes off any appointment.
| Treatwell | Salonized | Fresha | Vorlyo | |
|---|---|---|---|---|
| Cost | € 35 a month plus commission | Subscription per package, plus fees per payment and text | € 9.95 per team member a month, plus fees per payment | One investment and a fixed monthly fee |
| New client from a marketplace | 35% of the first booking, plus VAT | 35% if you connect Treatwell | One-time fee on the first appointment | No commission |
| Where the client books | Marketplace, app or your booking button | Salonized booking page or Treatwell | Marketplace, app or your booking button | Your own website, in your own branding |
| Setup | You set it up | You set it up | You set it up | Set up by us for your salon |
| Management and support | With the platform | With the platform | With the platform | By us, including hosting and updates |
Sources: the pricing pages of Treatwell, Salonized and Fresha, checked on 22 October 2026. Always check the current terms with the provider itself.
What our salon software gives you
- Online booking per stylist: clients choose their stylist, the treatment and a free slot, also outside opening hours.
- One calendar for every chair: each stylist sees their own day, you see the whole salon. Appointments also appear in Google Calendar.
- Confirmation and reminder: automatically by text and email, with a link the client uses to reschedule. That makes a forgotten appointment less likely.
- Till with card payments: check out at the desk with a SumUp or Stripe card terminal linked to the till.
- Reviews after the visit: a few hours after the appointment the software asks for a review, so you are found more easily under your own name.
If many new clients fail to turn up, the booking with deposit add-on lets you ask for a deposit per treatment when they book. How it works in a busy shop is in the story of L’Artiste Barbershop in Almere.
When to choose what?
If you are just starting and have no regular clients yet, a marketplace’s reach can help you get going. If you have a loyal client base and want to grow under your own name, your own system is the better investment: no commission, no competitors next to you on screen and one fixed amount.
Explore our salon software with online booking per stylist or start your intake. We reply within one working day and then look at your salon together, and at how you switch without your regular clients noticing.
Frequently asked questions
Is Salonized the same as Treatwell?
Salonized is salon software that now falls under Treatwell. You pay a subscription per package and fees per card payment and text; if you connect the Treatwell marketplace, Treatwell’s commission applies there.
Do I pay Vorlyo commission per booking?
No. You pay one investment for the software, set up for your salon, and then a fixed monthly fee for hosting, updates and support. How many clients book makes no difference to that.
Can I switch without losing clients?
Yes. We move your treatments, team and client details over and set up the booking page before you switch, so regular clients can keep booking as usual.