Case · Dammie: Amsterdam Eyewear
How Vorlyo built the complete webshop for Dammie's Italian-acetate sunglasses collection, brand storytelling, product photography and checkout.
Publicly live at dammie.store, published with the client's permission.
Client
Client
Dammie, an Amsterdam-based eyewear brand founded in 2024 selling sunglasses, blue-light glasses and accessories. Hand-finished frames in Italian acetate with UV400 lenses (category 3), with frames named after Amsterdam streets (Vijzel, Kalver). Motto: 'Better safe than sorry'.
Challenge
The challenge in practice.
Dammie launched as a young brand and needed a webshop that supports its premium positioning: calm typography, room for product photography and street-related product names, combined with a smooth checkout, return policy and international shipping. No template look, fast load time required.
Solution
Built around the real process.
Vorlyo built the full webshop with photographic collection pages, per-frame product details, free shipping over €75, 30-day returns and mobile-first design. Brand tone 'Better safe than sorry' carried through copy, payment flow optimised for mobile conversion, social proof (4.8★ from 1,240 reviews) prominent in the checkout context.
Results
4.8★ average across 1,240 reviews, social validation visible in the shop
Frames consistently at one price point (€54.99) → easy decision for the visitor
UV400 category-3 sun protection clearly communicated as product USP
Best-sellers collection as entry point for new visitors, with fast sell-out momentum
Fixed scope, schedule and price after one intake