Case · Maison Vert
How a premium florist took the step online with a same-day delivery platform and a subscription model for offices.
This is a public case study, published with the client's permission.
Client
Client
Maison Vert, an Amsterdam florist with a loyal offline following and the ambition to build a premium online brand.
Challenge
The challenge in practice.
The existing Shopify site was slow, looked generic and offered no real-time stock or same-day delivery, exactly what was meant to be the USP. They wanted a platform that matched the premium character, automatically handled delivery windows, and built recurring revenue through office subscriptions.
Solution
Built around the real process.
Vorlyo built a custom e-commerce platform: real-time availability per arrangement, same-day delivery inside the ring road (ordered by 16:00 = delivered today), a checkout with address validation and delivery-window selection, and a subscription system for weekly office flowers with self-service pause/cancel. Connected to Stripe + a dashboard for the florist.
Results
+86% online revenue within 3 months
Same-day delivery available within a 24-hour window
From brief to live in 5 weeks
42 active office subscriptions in Q1
Fixed scope, schedule and price after one intake