Case · Automated Lead Qualification

Every lead scored and followed up within minutes.

Client

A Dutch B2B SaaS player in the SMB segment with a fast-growing team and an overflowing lead pipeline.

Challenge

The challenge in practice.

The sales team received hundreds of inbound leads per month via forms, demo requests and content downloads. Manual qualification cost 8+ hours a week, follow-ups got left behind and good leads disappeared in the noise. They wanted a way to automatically filter and prioritise without losing intuition.

Solution

Built around the real process.

Vorlyo built an AI pipeline around the existing CRM: every new lead is automatically enriched with company data (registry, LinkedIn, industry signals), scored for ICP fit and routed to the right account manager. Borderline leads get an automated nurture flow, top leads get an instant internal ping.

Results

34% higher conversion from lead to customer

8 hours per week saved on manual work

Average follow-up 2.4× faster

100% of inbound leads enriched & scored within 5 min

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